ADHD Focus

Case Study 15 October 2025

Rosie Elvin, founder of ADHD Focus, a specialist training and coaching provider for individuals with ADHD and businesses. 

Region/Nation East Midlands
Sector Administrative and Support Service Activities
Programme Start Up Loans
Partner

Rosie set up her training business, ADHD Focus, in 2024. It helps adults, particularly women, with understanding their neurodivergence through coaching and training.

Rosie spent five years researching ADHD suspecting she may have it herself. On her diagnosis at 43 years old, she knew she 

Rosie Elvin, founder of ADHD Focus

wanted to do more to help others with the condition thrive professionally.

Rosie set up her training business, ADHD Focus, in 2024. It helps adults, particularly women, with understanding their neurodivergence through coaching and training. To help her start up the business, Rosie successfully applied for a £5,000 Start Up Loan with support from First Enterprise, one of the Start Up Loans programme’s Business Support Partners.

As a qualified business coach, Rosie draws on her lived experience of ADHD and more than 16 years of working as an academicShe works with both individuals and businesses to help improve understanding of neurodiversity in the workplace, offering Continuing Professional Development (CPD) accreditations.

Since I was diagnosed with ADHD myself, I wanted to use my skills to help others thrive and succeed in their careers. Setting up ADHD Focus has been the realisation of the fact I want to help others, and I’ve already been fortunate to support more than 20 individuals in their journey, and have delivered training to many businesses keen to support neurodivergent staff.

The British Business Bank’s commitment to assisting entrepreneurs like myself particularly through the Start Up Loans programme, has been instrumental in laying a solid foundation for my business.

- Rosie Elvin Founder of ADHD Focus