Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 
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Start Up Loans

Kareinn

It all began back in 2015 for Eric Kihlstrom and his two co-founders when they started Kareinn, a business which addressed a gap in the market for care planning software.

Start Up Loans

ADHD Focus

Rosie Elvin, founder of ADHD Focus set up the business after she was diagnosed with ADHD and wanted to support others with adult diagnoses to thrive in their work with coaching and support.

Start Up Loans

Awesome Frank's

Alex founded Awesome Frank's after exiting from her first business Scream for Pizza following the birth of her first child, with the aim of creating an inclusive hub for families in the local community.

Start Up Loans

Bwblin

Anna Lloyd is the founder of Bwblin in Anglesey. The round-the-world sailing instructor-turned entrepreneur developed a thriving artisan fermented food brand with finance from the Start Up Loans programme.

Start Up Loans

Craft + Common

Long-time friends Lauren and Hannah set up the first Craft + Common studio in 2023, with a mission to create a vibrant community space where people can socialise and have fun and have grown rapidly since then.

Start Up Loans

Dot Dot Tea

Yandis Ying, founder of Dot Dot Tea, launched the UK’s first ever ready-to-drink bubble tea in glass bottles and cans.

Start Up Loans

Nuoceans

Founded straight out of university, Terence’s company upcycles discarded flip flops to create sustainable sandals

Start Up Loans

Pica Rico

Francis Pipe and Jennifer Herrera, founders of Pica Rico Deli in Cornwall. The couple have fused Mexican flavours with Cornish produce to create a street food inspired venue in the heart of a Cornish town.

Start Up Loans

Sunnyside Drinks

Christian was inspired to start the business after seeing how successful alcoholic ginger beers were in Australia and wanted to bring them to the UK market

Start Up Loans

Beer Hatch

Saul Press, founder of Beer Hatch has gone from delivering beers on his bike to setting up the UK’s “smallest off-licence ” to now owning his own craft ale shop in Norwich

Start Up Loans

The Rebel Baker

Rachel Munro, founder of The Rebel Baker runs a growing bakery business that can produce over 10,000 cookies per day.

Start Up Loans

Virtuoso Golf

After 13 years in the army and 17 years working on offshore oil rigs, veteran Mike decided to turn his passion for golf into his career and set up a virtual golf venue.

Start Up Loans

Growing Wild Outdoor Nursery

Janet Packer and Lindsey Bielby, founded Growing Wild Outdoor Nursery with locations in Sheffield and Barnsley to share their passion for outdoor learning and give children the chance to play and learn in nature every day.

Start Up Loans

Juni

A vibrant brunch café chain based in Lincolnshire, has secured £25,000 funding from First Enterprise – Enterprise Loans under the British Business Bank's Start Up Loans programme to expand their business with a fourth location under a new brand name, Juni.

Start Up Loans

Pluto Pets

Working full time as a veterinarian in Castlewellan, Dr Olivia Clark is well aware of the amount of harmful information even the best-intentioned dog owners can consume on the internet.

Start Up Loans

The Cellar at 24

A renowned restaurant venue in the heart of Anstruther has been given a fresh lease of life with its new owners launching their latest venture, a wine and tapas bar called The Cellar at 24.

Start Up Loans

The Gleevolution Factory

Leicestershire-based learning and development company receives £15,000 funding for marketing and brand development.

Start Up Loans

House of Glass

Surfing collective House of Glass launch café in Newquay as a community space for surfers, thanks to the Start Up Loans programme.