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Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

Find out more

We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 

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Start Up Loans

Cambridge Hydrotherapy Centre

Aimee Plumb, founder of Cambridge Hydrotherapy Centre, is a Start Up Loans recipient. In October 2021, Aimee took out a loan of £2,500 via Norfolk & Waveney Enterprise Services when she was 19 years old. The company, based in Great Abington in Cambridge, offers hydrotherapy for dogs, to help them through the rehabilitation process by building muscle and easing pain.