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Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

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We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 

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Kareinn

It all began back in 2015 for Eric Kihlstrom and his two co-founders when they started Kareinn, a business which addressed a gap in the market for care planning software.

Start Up Loans

Sunnyside Drinks

Christian was inspired to start the business after seeing how successful alcoholic ginger beers were in Australia and wanted to bring them to the UK market

Start Up Loans

The Rebel Baker

Rachel Munro, founder of The Rebel Baker runs a growing bakery business that can produce over 10,000 cookies per day.

Start Up Loans

Frazer’s Coffee Roasters

Frazer’s Coffee Roasters, based in Sheffield, secured a £20,000 Start Up Loan via Business Support Partner Virgin StartUp.

Start Up Loans

Woof The Yorkshire Dog Shop

Natalie Press is the founder of Woof The Yorkshire Dog Shop (Woof), which sells a wide range of organic, grain-free and sustainable pet products.

Start Up Loans

Two Blues Solar

Dan Levene is co-founder of Two Blues Solar, a solar panel installation business which addresses the growing demand for sustainable solutions to help drive the nation's net-zero agenda.

Start Up Loans

Layer’s Treats

Tom Newey, aged 22 helped start his business with a Start Up Loan. Established in 2020, his award-winning dessert business, Layers Treats offers handmade Belgian chocolate treats for all occasions