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Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

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We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 

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Start Up Loans

Awesome Frank's

Alex founded Awesome Frank's after exiting from her first business Scream for Pizza following the birth of her first child, with the aim of creating an inclusive hub for families in the local community.

Start Up Loans

JPC Specialist Motorsports

Paul Connaughton, founder of JPC Specialist Motorsports, a motorsports business set up to raise vital funds for JPC Community Farm.

Start Up Loans

The Wine Hall

Learn how Vanessa Tortella started their business The Wine Hall with help from a loan from Start Up Loans.

Start Up Loans

Lemon Tree Soft Play Café

Lemon Tree Soft Play Café took out a Start up Loan of £25,000 creating a haven for children and families in Newcastle upon Tyne.

Start Up Loans

Collected

Emma Hamlett took out a £25,000 loan to open Collected, an independent bookshop specialising in work written by women.

Start Up Loans

Seaweed & Co

Whitley Bay-based supplier of organic seaweed products Seaweed & Co, is a recipient of the Start Up Loans programme.

Start Up Loans

How I started selling abroad – Seaweed & Co

Seaweed & Co, was founded by Craig Rose with the help of a Start Up Loan. Based in North Shields, this international seaweed seller is all about what Craig describes as ‘the most exciting superfood around.’