Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 
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Start Up Loans

Kareinn

It all began back in 2015 for Eric Kihlstrom and his two co-founders when they started Kareinn, a business which addressed a gap in the market for care planning software.

Start Up Loans

Nuoceans

Founded straight out of university, Terence’s company upcycles discarded flip flops to create sustainable sandals

Start Up Loans

Moody Cow Nails

28 year old TJ Bouchada, founder of private nail salon Moody Cow Nails. TJ took out her loan of £12,000, via Let’s Do Business Finance, to open her own private nail salon.

Start Up Loans

Techie Services

Cory Hibbin, aged 20, is just one of these recipients. He took out a loan in March 2023 of £14,500 to launch Techie Services. The company, based in Hastings, offers security solutions for residential clients, estates and corporate buildings, including CCTV, alarm systems and network management.

Start Up Loans

Anav

Pallavi decided to follow her dreams of becoming a business owner in April 2021 after the Coronavirus pandemic forced her to re-evaluate her priorities. She left a career in finance and took out a loan of £19,000 in 2022 to curate and share natural homewares crafted by rural artisans from around the world, drawing inspiration from her mother’s unwavering passion for home decor and sustainability.

Start Up Loans

Harbour & Tide

Katy Lassen borrowed £25,500 to grow into Harbour and Tide. Harbour & Tide is a modern local beach store in Margate, offering functional, joyful, and sustainable products for seaside life. The store was launched as a pop-up in 2022 and opened its first permanent location in Margate in Spring 2023.

Start Up Loans

Pip & Henry

Jeroo Doodmal secured a £15,000 loan in December 2021 to launch her sustainable Children’s footwear brand Pip & Henry, having noticed a gap in the market for sustainable, organic, and fair-trade children’s footwear options.

Start Up Loans

Synergy Dance

Rachael Hurton has always had a passion for dance and performance and in 2014 she brought her dream to life by starting Synergy Dance – a dance fitness programme for children of all ages.

Start Up Loans

Peach Blossom

Alyssa launched her business, Peach Blossom, in March 2015. She works at the business full-time and currently employs an assistant on a part-time basis.

Start Up Loans

True Crime Museum

Joel Griggs grew up fascinated with all things crime related. After spotting some abandoned caves along the Hastings waterfront -caves which turned out to have previously housed everything from hotel generators to druid groups at the turn of the 19th century- he immediately saw their potential.

Start Up Loans

Seniors Helping Seniors

Christian Wilse launched Seniors Helping Seniors, and started trading officially in January 2014.

Start Up Loans

Mimi’s Organics

Rumbi Serima-Fowler started her business Mimi’s Organics in 2014 after struggling to find products to suit the skin of her son, who suffers from numerous allergies.

Start Up Loans

Floating Point

Providing two state of the art i-sopods, a therapy room, quiet room and space for yoga and pilates, Floating Point Float Centre is Berkshire’s only dedicated floatation therapy centre.

Start Up Loans

Bird & Blend Tea Co.

Mike Turner and his partner Krisi started their Brighton-based tea mixology company, Bird & Blend Tea Co., with the help of a Start Up Loan.