
Case Studies
We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.
The interest rate on Start Up Loans is changing
From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.
We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.
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Case study requestDisplaying 1 - 12 of 12 results
Showing 1 - 12 of 12 results
Growing Wild Outdoor Nursery
Janet Packer and Lindsey Bielby, founded Growing Wild Outdoor Nursery with locations in Sheffield and Barnsley to share their passion for outdoor learning and give children the chance to play and learn in nature every day.
Woof The Yorkshire Dog Shop
Natalie Press is the founder of Woof The Yorkshire Dog Shop (Woof), which sells a wide range of organic, grain-free and sustainable pet products.
Turn Your Business Round
Learn how Brigitte Dove started their business Turn Your Business Round with help from a loan from Start Up Loans.
Amity Brew Co
Amity Brew Co is a local craft brewery, offering a range of draught and canned beers. They provide tours of the brewery, an outside terrace, inside bar and weekly events for the community. They also have their own merch for sale. The three directors took out their loans in April 2020, at £25,000 each.
The Singing Spice Company
The Singing Spice Company took out their loan of £6,000 in February 2023. The company aims to take the stress out of cooking by creating packs of spice blends that are hand blended to family recipes going back three generations.
Laughing Llama Cafe and Bistro
Chantal Charles-Smith took out a £25,000 loan in April 2021 to launch Laughing Llama Coffee and Bistro, a family-friendly destination in York.
Celebrating Curves
Jane Palmer, 53, took out a £25,000 Start Up Loan in 2015 to launch Celebrating Curves, a bridal wear business for plus-size brides based in Sheffield.
Equistone Equestrian
Emma Evelyn Stone worked as a Transport Secretary before deciding to return to university and study a science degree.
Yorkshire Dama Cheese
After travelling from war torn Syria with her husband and three children Razan Al-Sous settled in Huddersfield, a far cry from her former home of Damascus.
Chappuccino
Chappuccino is a café in the heart of Chapeltown, Sheffield, run by Olivia Fisher and her mum, Claire.
YorTours
The company provides bespoke driver guided tours of Yorkshire. We caught up with him to find out what the first year of trading has been like.
Caffe Venecia
Tony Singh was unemployed before starting his own business, Caffe Venecia, in the centre of Huddersfield in November 2013.
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