Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 
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Start Up Loans

Collected

Emma Hamlett took out a £25,000 loan to open Collected, an independent bookshop specialising in work written by women.

Start Up Loans

Real Life Role Models

Michael Hughes secured £7,000 from Start Up Loans – through The Hub – to launch a new service providing respite and mentoring sessions for young people with autism.

Start Up Loans

JC Social Media

JC Social Media, founded by Jodie Cook when she was 22, turns 6 years old in August 2017. Based in Birmingham city centre, their team of 14 provide social media training and management services to local and international clients, including the likes of Nandos and Mariott Hotels.

Start Up Loans

Bilingual Beats

Almudena and Claudia, two childhood friends from Southern Spain, set up Bilingual Beats in October 2013. Bilingual Beats provides music language classes to children in London schools and nurseries, as well as hosting parties and family classes.

Start Up Loans

True Crime Museum

Joel Griggs grew up fascinated with all things crime related. After spotting some abandoned caves along the Hastings waterfront -caves which turned out to have previously housed everything from hotel generators to druid groups at the turn of the 19th century- he immediately saw their potential.