It’s a good idea to create a marketing plan for your business to give your activity a clear direction and help you focus on your main goals.
Decide how you want to present your brand, promote your products or services, and which channels to use.
Create a website
Having a website could be important for your new business.
Consider the type of website you might need – are you selling a product or service? Will it be informational, or will it include an online store?
You don’t need to spend a lot, especially for a simple, one-page website.
You might consider:
Using a website builder
Wix or Squarespace offer accessible templates and drag-and drop features.
Try WordPress
You can build your own WordPress site, but you might need some expert help with themes and customisation
Hire a freelancer
You might consider hiring a freelance web developer from a platform such as you might consider hiring a freelance web developer from a platform such as Fiverr for a custom approach. for a custom approach.
Use free social media channels
Identify your target audience and choose the best social media platforms for your business.
Then, decide on your goals, such as brand awareness, boosting sales, or building a community.
Consider using platforms such as:
It can be worth adapting your content for each platform.
For example, you could use video on Instagram, share professional insights on LinkedIn, and post news or thought leadership on X.
Start an email marketing campaign
You could build an email list to launch a campaign to inform potential clients about new products.
You could also gather potential customer emails by offering incentives such as priority access or discounts for sign-ups.
You will need permission to send them marketing emails to comply with regulations such as the UK GDPR.
You can use Canva to create eye-catching email graphics and templates.
Explore free email services such as HubSpot and Intuit Mailchimp.
These tools let you track open rates, click-through rates, and conversions, helping you improve your strategy over time.
Try a 10-minute mind mapping session
This short creative exercise could help you find new approaches if you’re out of marketing ideas.
1. Set a timer
Limit the exercise to 10 minutes to stay focused
2. Choose a theme
Decide on a theme, such as ‘new product announcement’.
3. Start a 'mind map'
Note down any ideas, including visuals, drawings, or taglines, related to your theme.
4. Review
After the session, refine the ideas you like most.
Go further with start up loans
Your previously read articles
Chapter 6.7
Technology and free tools
The right technology could boost your productivity
Learn more about technology and free toolsDisclaimer: The Start -Up Loans Company makes reasonable efforts to keep the content of this article up to date, but we do not guarantee or warrant (implied or otherwise) that it is current, accurate or complete. This article is intended for general information purposes only and does not constitute advice of any kind, including legal, financial, tax or other professional advice. You should always seek professional or specialist advice or support before doing anything on the basis of the content of this article.
The Start-Up Loans Company is not liable for any loss or damage (foreseeable or not) that may come from relying on this article, whether as a result of our negligence, breach of contract or otherwise. “Loss” includes (but is not limited to) any direct, indirect or consequential loss, loss of income, revenue, benefits, profits, opportunity, anticipated savings, or data. We do not exclude liability for any liability which cannot be excluded or limited under English law. Reference to any person, organisation, business, or event does not constitute an endorsement or recommendation from The Start-Up Loans Company, its parent company British Business Bank plc, or the UK Government.
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