Case Study
Anna Lloyd is the founder of Bwblin in Anglesey. The round-the-world sailing instructor-turned entrepreneur developed a thriving artisan fermented food brand with finance from the Start Up Loans programme.
| Region/Nation | Wales |
|---|---|
| Sector | Hospitality, Accommodation and Food Service Activities |
| Programme | Start Up Loans |
| Partner |
Anna Lloyd is the founder of fermented foods brand Bwblin. Based in Anglesey, Bwblin is a vegan, organic and carbon-neutral fermented food brand specialising in small-batch sauerkraut, kimchi and miso - all handmade using locally sourced ingredients and seasonal British produce.
As demand for Bwblin’s products quickly outgrew Anna’s kitchen, she applied for a £5,000 Start Up Loan with support from The King’s Trust, one of the Start Up Loans programme’s Business Support Partners. The funding enabled her to invest in professional equipment, including a rotary mixer and vegetable preparation machines, and to move into a dedicated production space - a former dairy on the edge of Newborough Forest.
Prior to founding Bwblin, Anna’s career took her around the world as a sailing instructor before she returned to Wales to work in local government and with Sustrans, the sustainable transport charity. Alongside her day job, she taught herself the art of fermentation, developing more than 90 recipes, and eventually decided to turn her passion into a business.
Since securing finance to scale up production, Bwblin has gone from strength to strength. Its products are now sold via its own website, TikTok Shop and Amazon, as well as in person at food markets and festivals. Anna is also exploring retail and hospitality opportunities, with growing interest from delis, independent stores and restaurants.
Getting the Start Up Loan gave me the tools to take Bwblin seriously as a business. Before, I was working late into the night trying to keep up with demand from my home kitchen. Now I have the right equipment and a proper production space, which means I can grow sustainably and focus on creating the best possible products.
I’m incredibly proud to be chosen as a Start Up Loans Ambassador for Wales. There’s such amazing produce grown here, and I want Bwblin to showcase how exciting and sustainable local food can be - and hopefully inspire others to follow their own business ideas.
- Anna Lloyd Founder of Bwblin
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