Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 
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Start Up Loans

Bar Buoy

Learn more about Bar Buoy a cocktail manufacturer in Exmouth that received £50k from Start Up Loan funding to scale up their business.

Start Up Loans

Ramen Electra

Learn more about how James Fraser, owner and chef of Ramen Electra turn his newfound skill into a business opportunity.

Start Up Loans

Kindhaus

Learn more about Kindhaus Family Club, a “home away from home” for modern families that combines indoor play for the kids with coworking space for busy parents.

Start Up Loans

Clip Knix

Funmi Lalwal, 55, London originally came to Start Up Loans back in 2013 to help her set up a business teaching the elderly learn Microsoft skills. She created Clip Knix, a brand offering adapted fastening underwear for women in 2018 to solve a problem that she had noticed after suffering from ill health.

Start Up Loans

Alchemist

Learn more about Alchemist, a specialty coffee shop in Northern Ireland.

Start Up Loans

Red Phoenix Rewilding

A Somerset environmental entrepreneur has received a £20k Start Up Loan to scale-up their burgeoning rewilding business.



Start Up Loans

Caru Spirits

A landscape architect turned liqueur maker from Skewen has established an artisanal liqueur business inspired by the slow food movement, linking the pleasure of using traditional methods, sustainable ingredients and slow consumption for maximum taste.

Start Up Loans

DamGoodDrams

Glasgow-based DamGoodDrams, an ecommerce platform specialising in independent spirits, is gearing up to launch its own line of whisky and take its business overseas, following a successful first year.

Start Up Loans

Collected

Emma Hamlett took out a £25,000 loan to open Collected, an independent bookshop specialising in work written by women.

Start Up Loans

Chloe Bruce Academy

Chloe Bruce took out a loan of £12,500 to launch the Chloe Bruce Academy in 2020, a business offering virtual martial arts classes and tutorials.

Start Up Loans

Pastéis Lisboa

In April 2022, Emma and Sebastian took out a loan of £20,000 each to set up Pastéis Lisboa, Scotland’s first specialist Pastel de Nata bakery, in the heart of Glasgow’s buzzing West End.

Start Up Loans

Peace and Pure

Alice Wu, founder of Peace and Pure, took out her loan of £19,000 in 2020 to start the business.

Start Up Loans

Toddle Born Wild

Hannah Saunders took out a £14,700 loan in 2020 to launch Toddle Born Wild, a natural vegan children skincare brand.

Start Up Loans

Urbee

Cherisse Brown took out a £10,000 loan to launch Urbee, an e-shop aiming to raise awareness about the importance of bees and other pollinating insects and the need for their conservation.

Start Up Loans

Laughing Llama Cafe and Bistro

Chantal Charles-Smith took out a £25,000 loan in April 2021 to launch Laughing Llama Coffee and Bistro, a family-friendly destination in York.

Start Up Loans

Icarus Originals

Alan Lock and business partner John Mercer took out a loan of £15,000 in February 2020 to support the growth of Icarus Originals, a company founded on the premise of giving decommissioned aircraft a new life by turning them into bespoke, handmade jewellery and accessories – making memories out of icons.

Start Up Loans

Pip & Henry

Jeroo Doodmal secured a £15,000 loan in December 2021 to launch her sustainable Children’s footwear brand Pip & Henry, having noticed a gap in the market for sustainable, organic, and fair-trade children’s footwear options.

Start Up Loans

Booheads

Ben Caspary launched Booheads in November 2020. His company makes sustainably made and biodegradable bamboo toothbrush heads for consumers seeking an alternative to the disposable plastic versions that end up in landfills.