Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 
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Start Up Loans

BTS Concept Store

After the loss of her brother in 2011 Tracy McAllister began to question if she was living life to the full. Losing her job in 2013 gave her the push she needed to follow her dreams and set up her coastal interiors boutique.

Start Up Loans

JimJams

A day in the life…running a health-conscious jams and spreads business. It’s often said that great business ideas solve a problem. I completely stand by this.

Start Up Loans

Brett’s Pets

Brett’s Pets is a family-run pet shop, based in Chorley, Lancashire. It provides customers with a range of pet foods and products along with information and husbandry advice on most animals and exotic reptiles.

Start Up Loans

Synergy Dance

Rachael Hurton has always had a passion for dance and performance and in 2014 she brought her dream to life by starting Synergy Dance – a dance fitness programme for children of all ages.

Start Up Loans

JC Social Media

JC Social Media, founded by Jodie Cook when she was 22, turns 6 years old in August 2017. Based in Birmingham city centre, their team of 14 provide social media training and management services to local and international clients, including the likes of Nandos and Mariott Hotels.

Start Up Loans

Shakehaus

Margarita Veberaite and fellow co-founders, Josefa Celestin and Fraser Stephen launched their business, Shakehaus in April 2016. A creative video and production agency based in Edinburgh. All three partners each received funding from Start Up Loans to help them launch the business.

Start Up Loans

Peach Blossom

Alyssa launched her business, Peach Blossom, in March 2015. She works at the business full-time and currently employs an assistant on a part-time basis.

Start Up Loans

40 St Pauls

Read 40 St Pauls's story and learn how Start Up Loans helped them.

Start Up Loans

Zeal Creative

Stewart Hilton and his partner Rob White set up Zeal Creative, a promotional marketing company, after becoming frustrated with opportunities while working as part of a larger marketing agency.

Start Up Loans

Academy ICT

Brian Stoneman secured a Start Up Loan of £6,600 in March 2017 to put towards the running of Academy ICT. The business provides IT solutions for schools via a range of different services.

Start Up Loans

The Krooked Kat

Katie had a genuine interest and passion for art, carpentry and upholstery. To enhance her talents she took a number of relevant courses at Glasgow College in 2013 and 2014 to secure a series of industry-recognised qualifications. This led to her submitting a piece into the Trades House Craftex competition in 2015 and was presented with the Marie Haring Prize for exceptional work and effort. Katie leveraged her customer service experience and years of various work experience to go solo, and launched The Krooked Kat in Perth, Scotland.

Start Up Loans

Bilingual Beats

Almudena and Claudia, two childhood friends from Southern Spain, set up Bilingual Beats in October 2013. Bilingual Beats provides music language classes to children in London schools and nurseries, as well as hosting parties and family classes.

Start Up Loans

Mayim Mermaid Academy

Michelle Forsbrey is a keen surfer, skier and swimmer. When she’s not working as a flight attendant she is drawn to the ocean, beach and water; a true Mermaid at heart.

Start Up Loans

Escapism Chester

Daniel launched his business, Escapism Manchester, in August 2016 and works full-time at the premises with six members of staff.

Start Up Loans

Poptata

The Poptata story began in May 2015 with a temporary gazebo set up at London’s Portobello Road market over the weekend. Marco and Luca wanted to share their passion for Fries with Londoners, they knew they would love them.

Start Up Loans

True Crime Museum

Joel Griggs grew up fascinated with all things crime related. After spotting some abandoned caves along the Hastings waterfront -caves which turned out to have previously housed everything from hotel generators to druid groups at the turn of the 19th century- he immediately saw their potential.

Start Up Loans

EMA Training Ltd

EMA Training Ltd are a specialist Accountancy training provider based in Heanor on the border of Nottinghamshire and Derbyshire. They also run other office based qualifications such as Business Administration and Social Media and Digital Marketing.

Start Up Loans

Chilli Tuk Tuk

Discover Chilli Tuk Tuk, an Indian takeaway and delivery service based in North London with a difference.