Case Studies

We've already helped tens of thousands of individuals to start and grow their business. Learn how with our library of case studies.

The interest rate on Start Up Loans is changing

From the 1st April 2026 the interest rate on Start Up Loans is changing to a fixed rate of 7.5% for new applications. Eligibility criteria for a first Start Up Loan is being extended to businesses that have been trading for up to 60 months.

We've already helped tens of thousands of individuals to start and grow their business. Read on for the full story on some of our most inspiring loan recipients: why they became their own boss, the challenges they faced and overcame along the way and how a Start Up Loan helped them to achieve their dreams.

 
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Start Up Loans

YorTours

The company provides bespoke driver guided tours of Yorkshire. We caught up with him to find out what the first year of trading has been like.

Start Up Loans

Pip and Nut

Standing out from the competition can be hard for a small business, especially when the number of competitors is constantly increasing.

Start Up Loans

The Paddock

Laura Burlison from Northumberland received her Start Up Loan 18 months ago and used it to start 'The Paddock – Fresh Food Delivered from the Land to your Hand.'

Start Up Loans

Office Pantry

Office Pantry deliver snack packs and fresh fruit to offices right across the UK, with an optional honesty box for school staff rooms and companies on tight budgets.

Start Up Loans

Pip Howeson London

Pip Howeson is dedicated to the rejuvenation of the British textile industry, offering a bespoke tailoring service of handcrafted coats and jackets.

Start Up Loans

Caffe Venecia

Tony Singh was unemployed before starting his own business, Caffe Venecia, in the centre of Huddersfield in November 2013.

Start Up Loans

Bird & Blend Tea Co.

Mike Turner and his partner Krisi started their Brighton-based tea mixology company, Bird & Blend Tea Co., with the help of a Start Up Loan.

Start Up Loans

Rockflower

Start Up Loan recipient Andrew McAlpine took out a loan to help develop his flower kiosk, Rockflower.

Start Up Loans

Shortcuts Children’s Salon

Father of two David O’Neal opened his children’s hair salon Shortcuts with the help of a Start Up Loan.

Start Up Loans

Art In Offices

Katie Henry received a Start Up Loan to help develop her business Art in Offices,providing contemporary art at affordable prices to fill empty office walls.

Start Up Loans

Claudi & Fin

Lucy & Meriel both received a Start Up Loan of £7,000 for their frozen yoghurt ice lolly business Claudi & Fin.

After winning the ‘PitchUp to Sainsbury’s’ competition in 2013, the lollies are now stocked in over 700 stores across the UK and Ireland. We spoke to co-founder Lucy Woodhouse about her startup experience of finding workspace and how it has changed as the business has developed.

Start Up Loans

Superior Bathrooms

Sharon Shearer launched her business Superior Bathrooms when she was made redundant, using her career expertise to get her started.

Start Up Loans

How I started selling abroad – Seaweed & Co

Seaweed & Co, was founded by Craig Rose with the help of a Start Up Loan. Based in North Shields, this international seaweed seller is all about what Craig describes as ‘the most exciting superfood around.’

Start Up Loans

Kokoso Baby

Lauren and Mark used a Start Up Loan to help fund their growth, helping them fulfill large orders to nationwide retailers.